Website for industry leader

MRV, the largest construction company in Brazil, needed a premium digital presence to showcase its high-end residential products — distinct from its standard offerings. The goal was to create a modern, elegant, and easy-to-navigate experience aligned with the expectations of a more sophisticated audience.

➡️ I led the UI design for a fully responsive, one-page website focused on premium real estate. This involved research, visual direction, interaction design, and close collaboration with the content and marketing teams to ensure alignment across tone and structure.

➡️ We began by mapping the content hierarchy, identifying user needs, and building a style guide to ensure design consistency. This foundation allowed for faster iterations and scalable design decisions later in the process.

➡️ I designed all components for desktop and mobile, created interactive prototypes, and worked closely with developers in alignment meetings to clarify interactions and ensure pixel-perfect handoff.

Launched in February 2023, the project delivered:

• A complete premium website experience for MRV’s Class product line

• A new UI standard used in future launches (e.g., Cidade Sete Sóis)

• Improved page performance due to updated code structures

• A replicable and scalable template for future premium pages

✅ What began as a standalone layout evolved into a reference framework used across MRV’s marketing department — improving user engagement, modernizing the company’s digital presence, and influencing how premium products are launched online.