New journey, smoother checkout

Efí Bank wanted to expand their e-commerce payment options by adding Pix, aiming to improve user experience and align with market expectations.

➡️ The project began with a deep dive into user needs, internal systems, and competitor benchmarking. I led UX research, UI and interaction design, stakeholder facilitation, and documentation, working closely with PMs, tech leads, and CX professionals.

➡️ We mapped all platform touchpoints affected by the Pix integration, defined user flows, and prioritized changes using an Impact/Effort Matrix. This helped the engineering teams understand what to build first and why.

➡️ To ensure alignment across squads, I facilitated cross-functional sessions and conducted usability validations throughout the design process. The result was a scalable and intuitive Pix payment flow, deployed across web, mobile, and tablet.

The project was launched in January 2025 and delivered:

• A frictionless Pix payment experience for end users

• Full documentation that streamlined cross-team collaboration

• Clear prioritization that accelerated delivery timelines

• A scalable design applied to multiple products (Payment Link, API, Management Screens, etc.)

  
  

✅ What started as a simple payment option evolved into a strategic update that impacted the entire platform — improving user experience, supporting compliance, and increasing the speed of internal decision-making.